ICYMI: @HeavySeasBeer TropiCannon IPA Going Year-Round!

heavyseastropicannonICYMI: @HeavySeasBeer TropiCannon IPA Going Year Round!
Steve Fogleman, Baltimore Beer Baron

BALTIMORE, MD – Heavy Seas Beer is excited to announce the return of its popular Citrus IPA, TropiCannon, now available year-round. The product will be available in all states where Heavy Seas beer is distributed.

So excited that they told the general public about it almost a week before they told the Beer Press. If you subscribe to their newsletter, there it was. This is the age of New Media.

From the October 27 email blast to the public (and I tweeted as much seconds later):

gmail-tropicannon-will-be-available-year-round
TropiCannon IPA (Heavy Seas Email Blast)

Apparently, the rest of the Beer Press didn’t read their emails, because the brewery had to send out formal press releases yesterday.

This is a teaching moment: Everyone should carefully read those beer marketing emails for news tips, because there’s nuggets of gold in them thar hills.

Now, back to the beer!

trop
TropiCannon (Photo: Heavy Seas)

TropiCannon is exploding with bright citrus aroma and flavor, creating an exciting new variation on our flagship Loose Cannon, TropiCannon clocks in at the same 7.25% ABV as its cousin, but packs a full blast of blood orange, grapefruit, mango and lemon flavor. We’ve downplayed some of Loose Cannon’s piney-ness and amped up the citrus by swapping Centennial and Palisade hops for Amarillo and even more Simcoe. We’ve introduced dried grapefruit, orange and lemon peel in the brewing process and added mango, blood orange and more grapefruit post-fermentation.

“TropiCannon was a pleasant surprise for us in 2016,” says Heavy Seas Founder, Hugh Sisson. “It was originally planned as a limited release product, but so many people kept asking for it that we decided we needed to make it available on a year-round basis. At least for now. This is part of what makes the beer industry so fun!”

SPECS:

Style: Citrus IPA

ABV: 7.25%

IBU: 45

Hops: Warrior, Amarillo, Cascade, Citra, Simcoe

Malts: Pale, Munich, Caramalt

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